As the value of the Jamaican dollar decreases and the cost of day-to-day commodities become more expensive, local promoters they have to become more creative to lure patrons to their events during the festive season.
For promoter Dwayne Dacres of Syndicate Events, prices will remain the same. In the Christmas season, his promotion group will host Absinthe on New Year's Eve and Rum Fire Igloo in Negril on December 15, as well as launch the Christmas edition of VIV Fridays, 'Bluminate'.
"We don't plan to increase our prices from last year, although everything gone up 'cause we know the times are hard," he told THE STAR.
"We have to keep the prices standard and try to get more people to come to the event. Liquor prices and food prices have gone up, while sponsorship has gone down, so it is more expensive to keep events nowadays. You have to absorb some of the costs 'cause people don't have the money."
Desmond 'Hard Ears' Steele will be taking a different approach. As he celebrates the 10th anniversary of Rum Punch. He said the event will take a cook-out format on December 1. The celebration will continue in February with a cooler fete and a beach party in June.
Acknowledging the budget constraints, Steele said, "that's why we offering you food, 'cause it's Christmas. And because of the constraints in the economy, I am going cheap."
He said patrons will enter the event for $500 presold and $1,000 at the gate.
"We are offering drink specials, food is free and the menu is very nice. It is going to be a nice intimate vibe, like a backyard barbecue style. We want to give regular Rum Punch goers the chance to come and have fun and show them that we respect their patronage over the years," Steele said.
Affordability is also on the cards for GT Taylor, who will host the Boom GT Taylor Christmas Extravaganza, on December 25, at Independence Park, Black River, St Elizabeth.
With a line-up that includes Bounty Killer, Beenie Man, Sizzla, Cham, Assassin, Wayne Marshall, Romain Virgo, Macka Diamond, Khago, QQ and I-Octane, Taylor said patrons will only be required to pay $2,000 to enter.
"I try to keep the cost very low, way below what is normally charged for major events," he said.
Taylor said he will also ensure that he puts on a patron-friendly event.
"Patrons know they can see excellent performances from the artistes in a safe environment. Plus, we have a good location on the south coast. We also do lots of giveaways so people can come and expect something," he told THE STAR.