Brimming with the who's who of New York, international media and entertainers, Tuesday night's Sting 30th anniversary 'Bring the Sting' launch, held at the Griffin in Manhattan, was a hit.
There were bright lights and pull-up banners outside the venue, tight security and the evening ran on time, as Diva Nikki Z handled the Red Carpet.
Linkage Radio broadcast the entire event live to the Tri-State area. There was food, dancing, networking and excitement. Sting directors Junior 'Heavy D' Fraser and Howard 'Big Mac' McIntosh were on spot, catering to the room full of Sting fans. The Supreme team was out in full effect.
Among the persons who spoke at the event were Sophia Bernard from Magnum, who detailed alignment with the 30-year-old event and Marcia Stewart from the Jamaica Tourist Board, who fully endorsed the event. Dan Rush, president of AOIM, Sting's marketing partners overseas, spoke to the magnitude of the event for this year's staging and his company's involvement.
Sting promoter, DSR's Josef Bogdanovich, further impressed the audience by expanding on the meaning of the pay-per-view deal and what 350 million eyes on dancehall means not only for Sting, the event, but also for the Jamaican music industry and what the possibilities were, financial and otherwise.
His presentation was emotional and energetic as he expressed his passion for the music/Jamaica and paid homage to Laing and the team for achieving this milestone.
The history of Sting was read by actress Kiki Haynes of Tyler Perry's 'For Better Or Worse' fame. Isaiah Laing's presentation was delivered in his usual calm style and he had media and patrons at full attention when he started out by telling them a few secrets to the success and longevity of Sting.
At the end of his presentation came the big surprise. Laing announced that his autobiography (Point Blank Range - A Jamaican Badman Police - The Isaiah Laing story) will be available online and via paperback next month.
Sting is set to take place on Boxing Day, December 26, 2013.